{"id":55,"date":"2026-04-25T03:13:12","date_gmt":"2026-04-25T03:13:12","guid":{"rendered":"https:\/\/holyokecan1dev.wpenginepowered.com\/about-us\/"},"modified":"2026-07-21T16:36:35","modified_gmt":"2026-07-21T16:36:35","slug":"about-us","status":"publish","type":"page","link":"https:\/\/holyokecannabis.com\/es\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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About Holyoke Cannabis<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Farm to Bong.
Fresh Every Time.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Ask about our very own Holyoke Cannabis Cultivation and checkout the full line-up of Exclusive Holyoke Cannabis Items. Premium, high- terpene, and locally grown!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet Directions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Who We Are<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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A Holyoke<\/span> Dispensary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Built by Holyoke Locals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Holyoke Cannabis opened its doors on February 11, 2021 \u2014 founded by James Jaron, a Massachusetts entrepreneur with 25 years of building businesses that strengthen the communities they sit in. After two and a half decades running Zap Electric and Ion Lighting Distribution, James turned his focus to bringing premium recreational cannabis to the Pioneer Valley.<\/p>

We chose 380 Dwight Street because we believed in the corridor before it was cool \u2014 and we still do. Our shop sits alongside a growing community of independent businesses, each playing a part in Holyoke’s revitalization.<\/p>

What sets us apart is simple: we curate the menu like collectors. We carry the brands cannabis fans already love, we grow our own in-house strains when we know we can do it better, and we price every product like it’s for the neighborhood \u2014 because it is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\"We only see things going up from here.\"<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 James Jaron, Owner<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Meet The Team<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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The People Behind Holyoke Cannabis<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Owner & Founder<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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James Jaron<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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For more than 25 years, James has served communities across Massachusetts through business leadership and local outreach. A Holyoke-area native, he is the founder of Zap Electric and Ion Lighting Distribution, whose team installed more than 14,000 LED fixtures at UMass Amherst\u2019s W.E.B. Du Bois Library. He also contributed extensively to the buildout of the new Holyoke Train Station, located just down the street from Holyoke Cannabis.<\/p>

James brings a rare combination of technical expertise, entrepreneurial experience, and deep local roots to everything he builds. He knows how to wire a building, fly a plane, and dive underwater\u2014and he has brought that same versatility and hands-on determination to building Holyoke Cannabis from the ground up.<\/p>

When he is not working, James enjoys spending sunny days on the river with his family and staying connected to the community he has called home for most of his life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\"The revitalization of 380 Dwight St. and the surrounding Holyoke area is of the utmost importance to us.\"<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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General Manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Lisa Barlick<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Lisa runs day-to-day operations on the shop floor \u2014 from staff scheduling and training to inventory flow. She came to cannabis after years of high-stakes industrial purchasing at Danieli Corporation, the global metallurgical equipment manufacturer, and earlier supply-chain work at Morgardshammar and Protective Services.<\/p>

That background is the reason customers consistently call our shop “streamlined” on Leafly: Lisa runs the floor with the same discipline she once brought to industrial procurement, but applied to making your visit fast, friendly, and right the first time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\"Every customer, every day, gets the same honest service and product quality \u2014 no exceptions.\"<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Marketing & Procurement Manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Jacob Black<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Jacob hand-picks the brands and strains we carry \u2014 the reason our shelves rotate with fresh product you won’t find at every chain. He partners directly with Massachusetts cultivators across the Pioneer Valley to bring farm-to-pipe flower straight to our counter.<\/p>

When you find a featured Khalifa Kush drop, a 28-pack of Garden Society pre-rolls, or a 45% TAC in-house bud on the menu \u2014 that’s Jacob’s work. He also runs our Leafly menu, weekly offers, and the brand storytelling that introduces customers to product they’ll come back for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\"Fresh menu. Real cultivators. Honest offers. That's the bar.\"<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t
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Our Community<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Rooted in Holyoke.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Built for Holyoke.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We chose 380 Dwight Street because we believed in the corridor before it was cool \u2014 and we still do. Our neighbors are independent businesses we’re proud to share a block with: Fame, Cornucopia, Blue Door, and a growing roster of new tenants helping rewrite this part of the city.<\/p>

Holyoke has quietly become one of Western Massachusetts’s most active cannabis hubs. We’re proud to be part of that growth \u2014 bringing jobs, foot traffic, and tax revenue back to a city that has earned every bit of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\"The revitalization of 380 Dwight St. and the surrounding Holyoke area is of the utmost importance to us.\"<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 James Jaron<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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