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4/20 is a date ubiquitous with cannabis, but why is April 20th the unofficial cannabis holiday?
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What is 4/20?
by Jordan Baldwin
For those who are unaware 4/20 is the day tokers around the world gather with friends to light up and experience the psychedelic effects of cannabis; but why April, and why on the 20th?
There are a few possible reasons for this date and time, but the real origins remain a mystery. Steven Hagar, a former editor for High Times Magazine claimed that the ritual started with a group of high-school students in the 1970s. At 4:20 P.M these students would ritualistically smoke cannabis everyday. The fad spread amongst young people and “420” became a catch all term for smoking weed. Eventually this ritual was converted into 4/20 for the calendar and a new holiday was born! A group of Californians released documents to support this theory but the evidence was never verified.
Another popular idea was that “420” was a penal code used by California police for cannabis but there was no evidence or government records to support this claim.
4/20 in many ways is a protest holiday, a form of civil disobedience. However with more states legalizing cannabis the holiday has begun to turn away from it’s roots in protest culture, and into a marketing platform for the cannabis and entertainment industries. 4/20 has been used in advertising for music festivals, and in other broader, more retail focused markets. In the same way bars and restaurants have used St. Patrick’s Day to increase alcohol sales, 4/20 has become increasingly co-opted by corporate entities to sell merchandise and other products. However this doesn’t mean the holiday has lost all semblance of it’s original self. In fact 4/20 and cannabis more broadly have become mainstream cultural staples of Americana. The popularity of the holiday has served only to de-stigmatize cannabis, and bring it into the cultural mainstream on a scale the originators could’ve only dreamed of.
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OUR MISSION
Our friendly staff is here to help with any and all of your cannabis needs. With as much or as little hands on time with our budtenders and staff, you are left to choose what buying experience pleases you. Just browsing or do not need assistance? Not a problem! Just let us know when you are ready, and we will supply you with whatever you need. Paper menus and seating will be available around the shop. Come in today and see why we are your go-to Massachusett’s recreational dispensary!
Customer Safety During COVID-19
Holyoke Cannabis implements a wide range of sanitation and safety measures. Health and security are major priorities for their walk-in customers. “We are constantly sanitizing our sales floor and counterspace and offer both hand sanitizer and masks to all customers.” explains Jacob Black, Marketing and procurement Manager for Holyoke Cannabis. “Customers can also pre-order through our website www.holyokecannabis.com in order to decrease your time spent in store. We take our customers safety concerns extremely seriously.”. If you have any questions or concerns, please call 413-322-8611 and a Holyoke Cannabis Bud Tender will have the answer you need.
Products and Education
Due to the previously mentioned influx of cannabis users joining the recreational market, one major goal of Holyoke Cannabis is to properly educate and inform for both its Budtenders and Customers. Holyoke Cannabis provides an extensive product guide that details/describes all major forms of cannabis intake from yummy edibles to old school buds and everything in between. If you are more of a person-to-person learner, the Holyoke Cannabis staff is more than happy to answer all questions in a warm and friendly environment.
Revitalization of Holyoke and Holyoke Cannabis
With so many amazing business’s moving into the beautiful Mill area of 380 Dwight Street, Holyoke Cannabis expects a bright future for economic, infrastructural, and social uplift throughout Holyoke and its surrounding areas. “Holyoke Cannabis is excited to be part of such a driven community of business owners” “We only see things going up from here” remarked Jaron as the sound of new construction rings out from outside.
Location and Access
Access to transportation whether it be long distances, or one town over can be a great concern for customers who wish to partake in cannabis product safely. Holyoke Cannabis and the 380 Dwight St. plaza is located only a short distance from both a train station and local bus stop and is available to all.
Located: 380 Dwight Street, Unit #3, Holyoke 01040, MA.
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